NUML and Mishal to Jointly Establish and Strengthen the National Academy for Corporate Social Responsibility in Pakistan.

NUML and Mishal to Jointly Establish and Strengthen the National Academy for Corporate Social Responsibility in Pakistan. 

The National University of Modern Languages (NUML) and Mishal Pakistan signed a memorandum of understanding to establish and strengthen the National Academy for Corporate Social Responsibility in Pakistan. The understanding formally establishes a new strategic partnership enabling the organizations to create a unique model in Pakistan for private businesses to play their role as responsible enterprises, working to improve the human security and dignity through knowledge empowerment and information management. 

NUML and Mishal envision making knowledge and credibility as primary resources for decision making for stakeholders including the policy makers, businesses and the information consumers. Speaking on the occasion, Amna Sabahat, Program Manager Mishal, said, "this partnership will formulate a new linkages of ideas and policy network based on the Triple Helix model." She further said that the partnership will set a new enabling environment for innovation while exploring new avenues for responsible business practices in the country.

The Memorandum of Understanding signed by NUML and Mishal will be a pivot in Pakistan's Industry-academia linkages, particularly in the media sector. It will define new value systems on how to create value for the stakeholders, while doing business in a  more responsible, sustainable and profitable manner.

Mishal’s foremost domain of activity is strategic communication with a spotlight on media development, behaviour change communication, perception management and future scenario predictions using methodologies and resources that service the lifestyle and social needs of individuals, their families, the communities they live in and ultimately their larger domains.

Amir Jahangir, Chief Executive Officer of Mishal Pakistan said, “Our research and media development initiatives have built the capacity of thousands of journalists and media professionals across Pakistan in the last twelve years”. He further said, “Under our creating shared values initiatives, Mishal is now establishing a new partnership to create and strengthen Pakistan's first National Academy for Corporate \social Responsibility (NACSR). Jahangir said, "We believe, working closely with the leading research and academic institutions will develop interventions to improve the human capital and industry standards through knowledge-based initiatives”.

Established in 2003, Mishal has been engaged with some of the most dynamic organizations, including media enterprises and global development agencies helping them develop their communication strategies and solutions for better understanding and creating synergies with their concerned stakeholders. Mishal is the country partner institute of the Center for Global Competitiveness and Benchmarking Network of the World Economic Forum. Mishal’s research and capacity building initiatives have assisted and helped successive governments to improve Pakistan’s global ranking on competitiveness, gender gap, trade and information technology indices.

The National University of Modern Languages was established as an institute in 1970 to help people communicate and understand each other in different oriental and occidental languages, to assimilate different cultures and to act as springboard for emerging disciplines. Initially, the institute provided language training facilities to personnel of armed forces and other government services of Pakistan. It was upgraded to University on May 29, 2000. In achieving this benchmark of a fully autonomous University, it has crossed many barriers and achieved a status of a seat of learning contributing new knowledge in local and global perspective and now teaches 27 oriental and occidental languages in addition to a number of emerging disciplines. Now, the University has a vibrant and well-grounded research program, offering MS/MPhil and PhD research degrees in various disciplines.