Mishal launches gender empowerment Fellowship program with LadiesFund

At the launch of the Ladiesfund and Mishal Fellowship Program:  (L to R) Sameera Raja - Canvas Art Gallery, Gordon James Brown Avari Hotels, Puruesh Chaudhary - Director Content Mishal Pakistan, Tara Uzra Dawood - CEO DCM Ltd./Manager of LadiesFund and Nilofer Saeed - Hobnob, Neecos, Copper Kettle

Mishal announced today that in partnership with LADIESFUND it will award the Rs. 100,000 Fellowship in March 2011.  This initiative marks the 7th anniversary of Mishal’s operations in the country, the organization aims at creating sustainable social value dividends in Pakistan.

“Pakistan has shown significant progress on the political empowerment of the women on the Global Gender Gap Index of the World Economic Forum, it is time that we also empower our women on economic opportunities, health and education” said Puruesh Chaudhary, Director Content, Mishal Pakistan.

LADIESFUND was launched with an aim to facilitating female financial security through investments and acts as a forum for women globally to network and promote entrepreneurship.  LADIESFUND was established in 2007 by Dawood Capital Management Limited as an advisory service and asset management division for women clients. 

On the launch of the LadiesFund Entrepreneurship Conference, Amir Jahangir, CEO Mishal (Pvt) Ltd. said that, “Mishal plans to expand this relationship with the LADIESFUND, through a progressive approach to create gender parity by creating a shift from an information economy to a knowledge-based economy; empowering the females through technological breakthroughs and innovation; and supporting an innovation ecosystem which fosters entrepreneurship by putting women empowerment at the center of the strategy.”

LADIESFUND announced its fellowship and scholarship programs, which aim to identify and tap in to the high potential of this unexplored segment at the grass root level by conducting nationwide searches. Addressing the participants and the section of the press, Tara Uzra Dawood, CEO Dawood Capital Management Limited, said “women from different backgrounds are choosing their own ways to contribute to the economy which is becoming more and more critical in closing the gender gaps within our society.” 

Mishal’s collaboration with LADIESFUND will help in identifying gaps in policies and would be suggesting solutions and set of policy guidelines for the stakeholders for gender parity on the principles of the Global Gender Gap Index of the World Economic Forum, Puruesh Chaudhary briefed the participants.

Globally gender gaps are being recognized as gaps of equity and gaps of efficiency.  Investing in women and reaping the returns are the fundamental cornerstones of economic growth. According to World Economic Forums' latest report on Global Competitiveness Index, Pakistan stands at 137 among 139 nations in female participation in labour force. Through this initiative, Mishal pledges to focus on economic participation and opportunity and educational attainment to promote gender parity.

Mishal, launched in 2003 by Amir Jahangir, who has been honoured as a Young Global Leader by the World Economic Forum, has been engaged with some of the most dynamic organizations in the region to develop their communication strategy and solutions for better understand and creating synergies between different entities.

Mishal, launched in 2003 by Amir Jahangir, who has been honoured as a Young Global Leader by the World Economic Forum, has been engaged with some of the most dynamic organizations in the region to develop their communication strategy and solutions for better understand and creating synergies between different entities.

Mishal has been at the forefront of communications solutions and is actively pursuing to improve the state of media and journalism in Pakistan.

The team behind Mishal has been developing, creating and managing media entities and content for the last 20 years at various platforms. Taking this initiative to the next level Mishal has been actively pursuing to build the capacity of the media in creating better understanding the issues in global perspective.

Mishal has undertaken the task to build a workforce which can be the building block of a knowledge-based economy. Mishal through various initiatives is creating the capacity of various segments of the society including female workforce, capacity of the Press Clubs and Associations in Pakistan by creating a knowledge-sharing learning platform for the media and journalists across Pakistan. The initiative will build the capacity through interactive workshops, conferences, collaborative thinking and media, journalism and gender awards for the professionals in the field of journalism and media.