Media Credibility Index aims to assess current affairs programming; ranking content and delivery mechanisms across six pillars of credibility.
The CredibilityLab at Mishal Pakistan launched the Media Credibility Index (MCI), an initiative started in January 2013 in collaboration with Pakistan Coalition for Ethical Journalism, leading research and academic institutions, and media practitioners. The launch ceremony was held in Islamabad where prominent media professionals, representatives of regulatory bodies, media development organizations and members of the civil society participated. The Index focuses on the relative credibility and believability of various media channels through which content is created.
Addressing the participants, Founder and Director, Ethical Journalism Network, Aidan White said that launch of the Media Credibility Index is a landmark moment for media accountability in Pakistan. In a country where people are overwhelmed by a torrent of information on all sides, and where corruption lurks in all areas of public life, the greatest challenge facing journalists and media professionals is to produce information that is reliable, useful and above all truthful.
The MCI provides fundamentals for analyzing media discourse in the country. By using benchmarks provided by professionals at national and international level, the MCI provides an opportunity to examine how the news analysis and commentary of high profile news anchors contribute to better understanding of complex issues in Pakistan’s robust landscape of journalism and politics, he further added.
Speaking at on the occasion, Dr. Nazir Saeed, Federal Secretary for Information, Broadcasting and National Heritage said, “Television has an overwhelming impact on peoples’ decision-making power. The significance of the Media Credibility Index is in its use and ability to highlight content that can empower both the newsmakers and the information seekers; enabling them to create an effective knowledge ecosystem in the country. MCI has the potential of becoming the source for an informed decision making tool in public policy debate. MCI will promote ethical content practices in the country, information that tells stories not just about the powerful, but also about the powerless, and not just about the life of the decision makers, but also about issues concerning the masses”.
“I feel proud of the fact that the Media Credibility Index has been launched in Pakistan and can be a benchmark for other countries in the world for promoting, balanced, ethical and fair journalism practices”, said Dr. Nazir Saeed.
Center for International Media Ethics (CIME) Ambassador for Pakistan, Puruesh Chaudhary said that the index has been developed after an extensive examination of media laws, ethical principals drafted by different media groups, compliance regulations formulated by regulatory bodies and journalistic organizations. The MCI will explore the state of media in Pakistan against six indicators and 20 sub-indices. The results are currently being published on a weekly basis on the Media Credibility Index website as well.
Senior journalist and founder, Pakistan Coalition for Ethical Journalism, Muhammad Ziauddin said that Mishal has incorporated more than thirty code of conducts, principles of ethical journalism, which include currently prevalent seven national code of conducts and twenty four international code of ethics from international regulatory bodies, which have been agreed upon across the globe. He further said, that the codes of ethics framed by the Pakistani media groups have also being included within the index, these entail Jang group’s Geo Asool, Dunya’s code of ethics, Express group’s journalism code of conduct and Dawn Group’s principles and code of conduct.
After reviewing the principles of journalism and codes of ethics for journalists; six media credibility indicators with 20 sub-indices have been developed in order to assess the media discourse and credibility of current affairs anchors in Pakistan. This extensive study entails thirty-five current affairs programming of the mainstream Pakistani news channels. The Credibility of the anchors and content discourse is being assessed on; Professional Competence, Ethics, Accuracy, Balance, Timeliness and Fairness.
Chief Executive Officer, Mishal Pakistan, Amir Jahangir said the CredibilityLab, through its activities will further strengthen the Triple Helix concept, which relies on three main ideas: (1) a more prominent role for the University in creating new though and research processes, bringing them on par with the Industry and Government that form the basis of a Knowledge Society; (2) a movement toward collaborative relationships among the three major institutional spheres, in which information and knowledge policy is increasingly an outcome of interaction rather than a prescription from the Government; (3) in addition to fulfilling their traditional functions, each institutional sphere also “takes the role of the ‘other’ performing new roles as well as their traditional function.
The CredibilityLab at Mishal will be publishing its research on the state of media and competitiveness in Pakistan in collaboration with its partners. The MCI research has been one of the few initiatives in Pakistan, where research work has been collaborated with eleven academic partners in the country, including University of the Punjab, International Islamic University, Fatima Jinnah Women University, Lahore College for Women University, University of Gujrat, Government College University Faisalabad, Islamia University Bhawalpur, University of Balouchistan, Greenwich University and Bharia University.
Mishal Pakistan is the partner institute of the Global Competitiveness and Benchmarking Networks, World Economic Forum. Mishal assists the forum in creating the soft-data on Pakistan, identifying Pakistan’s competitiveness challenges. Mishal has also launched Pakistan’s first journalism awards “AGAHI Awards” on the framework designed jointly with the Center for International Media Ethics and UNESCO’s Media Development Indicators.
As a partner institute Mishal has been working closely with the World Economic Forum on measuring Pakistan’s performance on multiple international indices and reports i.e. Global Competitiveness Index, Global Gender Gap Index, Global Enabling Trade Index, Global Information Technology Report – Network Readiness Index, Financial Development Index and the Travel and Tourism Competitiveness Index.
DANISH MINISTER FOR DEVELOPMENT COOPERATION VISITS PAKISTAN, LAUNCHES NEW USD 50 MILLION PROGRAM.
The Government of Denmark today launched its new development program for Pakistan 2013-2016. Denmark will contribute USD 50 Million for democratic development, regional stability, human rights and gender equality. Denmark will almost double its commitment from around USD 8 million annually to USD 14 million over the next three and half years as a continuation of the first program launched in 2010.
Seen in photo: Moderator Mr. Moeed Pirzada (left), Mr. Christian Friis Bach (centre) and Mr. Tariq Fatemi (right)
The Danish Minister for Development Cooperation, Mr. Chrstian Friis Bach, who is on a two day visit to Pakistan, hosted the ceremony under the large presence of representatives from the civil society, media, diplomatic core and UN agencies. Mr. Tariq Fatemi, the Special Assistance to the Prime Minister was the Guest of Honour.
In an interactive session, Mr. Bach talked about the new program in the context of Denmark’s overall development strategy, ”The Right To a Better Life”. He stressed that the Danish development program framework reflected the strategic choices made to support Pakistan in its democratic transition, especially taking account of the continued conflicts in the north-western border areas.
The Danish development strategy has a rights-based approach and focuses on the underlying power relations and fundamental causes of discrimination and poverty, giving priority to actions aimed at benefiting the poorest. The main objective of the program is to contribute to improving the lives of poor people and their ability to create a better life for themselves.
Denmark launched its first development program for Pakistan in 2010. The new program is a three and half years program and consists of two major components:
The first component aims to provide support to peace building, livelihoods and education in Khyber Pakhtunkhwa, Federally Administered Tribal Areas and Balochistan. The support will be provided through a Multi Donor Trust Fund (MDTF) with a total budget of USD 15 million, which is administered by the World Bank and implemented by the provincial authorities. The
MDTF program focuses on reconstruction and economic development in the areas bordering Afghanistan and will strengthen the writ of the state, thus emphasizing its role as duty bearer. In addition, USD 11 million will be channelled to the United Nations Children’s Fund (UNICEF) for early recovery of educational services in the border areas.
The second component focuses on enhanced democratization, human rights and gender equality. The support will be provided to (i) state building, including to statutory bodies in the human rights area and provincial assemblies in their role as duty bearers (USD 7 million); (ii) civil society organizations as rights holder representatives in the areas of democratization, human rights and gender equality (USD 13 million) and (iii) the strengthening of bilateral ties through ‘people to people’ partnership programs (USD 4 million).